Nine years building systems that hold.
I'm a Senior Brand Designer with nine years of experience building brand systems and motion template infrastructure at scale. I've led design across global campaigns for Meta, TikTok, and Costa Coffee — from After Effects template systems producing 2,000+ video executions to OOH motion design live at Madison Square Garden and London Underground.
I specialise in the part of brand work that has to hold under pressure: multi-market rollout, template architecture built for teams to use independently, and brand governance that keeps complex identities consistent across formats, languages, and regions.
I use AI tools as part of my day-to-day design process — Adobe Firefly for generative retouching and image work in Photoshop, Midjourney for concept development and visual exploration, and Nanobanana for photorealistic product shots and environments.
I work remotely and am based in the EU.