Self-Initiated Project
Collective Tendency
Artwork | Craft | Editorial Design
Challenge
The task was to combine paper, emotions, and craft into a unified visual concept that could function as both artwork and an educational tool. The exploration of human emotions and digital identities was required, linking the tactile nature of paper with the intangible aspects of social media and emotional expression. The design was expected to adapt across platforms, specifically for a publication on the six basic human emotions.
Solution​
A paper craft set design, Collective Tendency, was created to represent the six basic emotions: tenderness, sadness, happiness, fear, excitement, and anger. Paper was used to craft intricate forms symbolizing emotions and their interplay in physical and digital spaces. Social media served as a conceptual framework, transforming the designs into representations of digital identities and emotional interactions. For the publication, the designs were adapted to convey each emotion visually, providing a tactile, emotional connection to the content. This work highlights the versatility of paper in communicating complex, human-centred ideas.
