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Costa Cofffee

Social Brand Playbook

Graphic Design | Guidelines

Challenge​

 

Following Costa Coffee’s rebrand, a cohesive and consistent visual identity was needed for their social media presence. The challenge was to create a user-friendly social brand playbook that would guide the design team in producing content that adhered to the new guidelines. The objective was to define the use of the updated logo, colour palette, typography, decorative elements, and motion templates across various platforms.

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Solution​​

 

A comprehensive social identity playbook was created to guide Costa Coffee’s design team. It outlined the usage of the logo, tint colours, typography, and decorative waves, ensuring consistency across social media platforms. Guidelines for motion templates and content container positioning were included to maintain brand alignment. The playbook became an essential resource, enabling Costa Coffee to communicate its new visual identity effectively and consistently.

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