Costa Coffee
Frappélists
A multi-channel campaign that moved Costa Coffee’s cold drink menu share from 5% to 24% — 7.4 million users reached, 131% follower growth.
the brief
Costa Coffee was entering the competitive Frappé market during the UK’s first restriction-free summer in two years. The target was Gen Z. The brief was to position the Frappé as a symbol of summer freedom — not another seasonal drink. The campaign had to live simultaneously across social platforms, in-store, and in real-world street environments.
what I did
The FrappéLists campaign was built around five up-and-coming British music artists, each featuring one of their tracks. Production was directed by Jake Jelicich — known for directing music videos for Niall Horan, Dua Lipa, and James Bay — who handed raw footage directly to me. I had full creative freedom to cut each artist’s material into short-form music videos across every required format.
I designed and produced the complete asset suite across digital and print:
Digital — Social (FB / TikTok / IG): 5 artist video edits in 1×1 and 9×16 · 2 hero artist edits in 16×9 · consistent end frames across all · key still visuals with product and artist in 1×1 and 9×16 · TikTok pop-up cards per artist (620×788) · TikTok integrated superlike icons per product.
Print: Business cards · flyposters live on Brick Lane, London · stickers in 4 colourways.
Campaign identity: FrappéLists lockup in horizontal and vertical orientations, integrated with a scannable Spotify code lockup in both orientations — directing audiences to exclusive playlists.
Every asset was built to the visual standards of the Costa Coffee Social Brand Playbook I had already designed. This campaign was the system in action.
scope & scale
5
Artist video edits in 1×1 and 9×16 + 2 hero edits in 16×9
3
Platforms — TikTok · Instagram · Facebook + Snapchat amplification
OOH
Flyposters live on Brick Lane, London · in-store materials nationwide
Full
Campaign identity system — FrappeLists lockup + Spotify scannable code, horizontal and vertical
the result
5%→24%
Cold drink menu share
+131%
Follower growth
Full
Campaign identity system — FrappeLists lockup + Spotify scannable code, horizontal and vertical
7.4M
Users reached
