One brand image. One mandala. 40+ assets across two product categories, 14 formats, and every major digital and OOH surface in the North American market.
the brief
Dole needed to launch their flavoured fruit gummies and sodas across North America — two distinct product categories, each requiring stills and motion, across digital and OOH formats. Only one brand image was provided as the creative foundation. The challenge was to build a visual system that could scale across both categories and all surfaces without fracturing into inconsistency.
what I did
From a single brand image featuring a mandala, I identified that motif as the campaign's structural anchor — developing and adapting it into animated compositions that evoked the sensation of fresh fruit while holding the visual language consistent across every surface and format.
I designed and produced two parallel systems:
Chews — stills across 5 formats (1600×900, 9×16, 1×1, 300×250, 300×600) for Range and Immunity variants; motion across 6 variants (Beauty, Energy, Focus, Immunity, Range) each in 3 formats (1×1, 9×16, 16×9).
Sodas — stills across 9 formats (609.6×304, 1×1, 4×5, 9×16, 300×600, 300×250, 16×20in, 850×200mm, 1600×900) for Range and Single; motion across Range (1×1, 9×16, 16×9) and Single (1×1, 9×16, 16×9, 4×5).
Every animation, every format, every product variant — one visual system, built from one starting image.
scope & scale
2
Product categories — Chews and Sodas, each with stills and motion
40+
Asset executions across both categories
14
Formats — from 300×250 MPU to 16×20 inch print and OOH
1
Source image — the entire campaign visual language built from a single brand asset
the result
The campaign deployed across North America covering every major digital surface and OOH format from one coherent visual system. Brand consistency held across two product categories and 14 format variations — no separate brief required per execution.
