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Dole

The Secret Nature Of Fruit

Graphic Design | Motion Graphics

Challenge

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Dole’s flavoured fruit gummies and sodas required promotion across North America with ads that highlighted their health benefits and connection to a balanced lifestyle. Only the product artwork was provided, necessitating the creation of a consistent visual layout system and animations to engage viewers and drive sales across formats like social media and OOH.

Solution​

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A consistent layout system was designed to unify the campaign, incorporating the product artwork into serene, mandala-inspired visuals using fruit pieces. Animations brought these designs to life, evoking the sensation of enjoying fresh fruit. The campaign, adapted for multiple platforms, boosted KPIs and increased sales, effectively resonating with the North-American market.

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