costa coffee: frappélists
costa coffee: frappélists
overview
overview
overview
a multi-channel campaign that grew costa's cold drink menu share from 5% to 24% and reached 7.4m people
a multi-channel campaign that grew costa's cold drink menu share from 5% to 24% and reached 7.4m people
a multi-channel campaign that grew costa's cold drink menu share from 5% to 24% and reached 7.4m people
my role
my role
my role
campaign design & video editing
campaign design & video editing
campaign design & video editing
client
client
client
costa coffee
costa coffee
costa coffee
the brief
the brief
costa was entering the frappé market during the uk's first restriction-free summer in two years. the audience was gen z, and the job was to make the frappé feel like summer freedom, not another seasonal drink, across social, in-store and the street at the same time
costa was entering the frappé market during the uk's first restriction-free summer in two years. the audience was gen z, and the job was to make the frappé feel like summer freedom, not another seasonal drink, across social, in-store and the street at the same time
costa was entering the frappé market during the uk's first restriction-free summer in two years. the audience was gen z, and the job was to make the frappé feel like summer freedom, not another seasonal drink, across social, in-store and the street at the same time
the work
the work
the campaign was built around five up-and-coming british artists, each featuring one of their tracks. director jake jelicich, who has made music videos for niall horan, dua lipa and james bay, handed me the raw footage, and i cut each artist's material into short-form music videos for every format designed the rest of the suite too: social stills with product and artist, consistent end frames, tiktok pop-up cards and superlike icons, and the frappélists lockup with a scannable spotify code in horizontal and vertical versions. in print: business cards, stickers in four colourways and flyposters on brick lane, london every asset followed the costa social brand playbook i had designed earlier. this campaign was that system in action. produced at analogfolk
the campaign was built around five up-and-coming british artists, each featuring one of their tracks. director jake jelicich, who has made music videos for niall horan, dua lipa and james bay, handed me the raw footage, and i cut each artist's material into short-form music videos for every format designed the rest of the suite too: social stills with product and artist, consistent end frames, tiktok pop-up cards and superlike icons, and the frappélists lockup with a scannable spotify code in horizontal and vertical versions. in print: business cards, stickers in four colourways and flyposters on brick lane, london every asset followed the costa social brand playbook i had designed earlier. this campaign was that system in action. produced at analogfolk
the campaign was built around five up-and-coming british artists, each featuring one of their tracks. director jake jelicich, who has made music videos for niall horan, dua lipa and james bay, handed me the raw footage, and i cut each artist's material into short-form music videos for every format designed the rest of the suite too: social stills with product and artist, consistent end frames, tiktok pop-up cards and superlike icons, and the frappélists lockup with a scannable spotify code in horizontal and vertical versions. in print: business cards, stickers in four colourways and flyposters on brick lane, london every asset followed the costa social brand playbook i had designed earlier. this campaign was that system in action. produced at analogfolk
scope & scale
scope & scale
2
2
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
40+
40+
asset executions across both categories
asset executions across both categories
asset executions across both categories
14
14
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
1
1
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
the result
the result
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