tiktok for business
tiktok for business
overview
overview
overview
a social template system that let a 30-person team ship on-brand content across 6 categories and 4 formats
a social template system that let a 30-person team ship on-brand content across 6 categories and 4 formats
a social template system that let a 30-person team ship on-brand content across 6 categories and 4 formats
my role
my role
my role
template system design & team training
template system design & team training
template system design & team training
client
client
client
tiktok for business
tiktok for business
tiktok for business
the brief
the brief
tiktok for business was growing fast across emea and posting on instagram, linkedin, facebook and tiktok, with no shared template system to work from. whatever i built had to work for the whole team, including people who had never opened a design tool
tiktok for business was growing fast across emea and posting on instagram, linkedin, facebook and tiktok, with no shared template system to work from. whatever i built had to work for the whole team, including people who had never opened a design tool
tiktok for business was growing fast across emea and posting on instagram, linkedin, facebook and tiktok, with no shared template system to work from. whatever i built had to work for the whole team, including people who had never opened a design tool
the work
the work
turned six content categories into one visual system, mapping tiktok's global brand colours, typography, patterns and layout framework onto every content type. i documented every decision so the system could grow without me each category came in four ratios, built as animated after effects files where copy, images and video could be swapped without any after effects knowledge then ran a 1.5-hour workshop with around 30 people from the emea marketing team, walking through every category, asset replacement and edge case built into the system
turned six content categories into one visual system, mapping tiktok's global brand colours, typography, patterns and layout framework onto every content type. i documented every decision so the system could grow without me each category came in four ratios, built as animated after effects files where copy, images and video could be swapped without any after effects knowledge then ran a 1.5-hour workshop with around 30 people from the emea marketing team, walking through every category, asset replacement and edge case built into the system
turned six content categories into one visual system, mapping tiktok's global brand colours, typography, patterns and layout framework onto every content type. i documented every decision so the system could grow without me each category came in four ratios, built as animated after effects files where copy, images and video could be swapped without any after effects knowledge then ran a 1.5-hour workshop with around 30 people from the emea marketing team, walking through every category, asset replacement and edge case built into the system
scope & scale
scope & scale
2
2
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
40+
40+
asset executions across both categories
asset executions across both categories
asset executions across both categories
14
14
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
1
1
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
the result
the result
a team with no shared social infrastructure got a system it could run and extend on its own. the templates were in use across emea from day one
a team with no shared social infrastructure got a system it could run and extend on its own. the templates were in use across emea from day one
a team with no shared social infrastructure got a system it could run and extend on its own. the templates were in use across emea from day one
other projects
meta - always on
a template system that produced 2,000+ personalised video executions across 12 languages and three global region
meta - always on
a multi-channel campaign that grew costa's cold drink menu share from 5% to 24% and reached 7.4m people
meta - always on
a 2d motion system that launched a global rebrand across two continents, from madison square garden to the london underground