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gabriella renka

senior brand designer

TikTok For Business - mockup
Perk Global Brand Launch - Three Headed Monster

brand systems · motion design · template architecture ·

multi-market campaigns

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Nine years building brand systems, motion templates, and campaign design for Meta, TikTok, HSBC, and Costa Coffee.

Costa Coffee
Frappélists

Multi-channel campaign that moved Costa's cold drink menu share from 5% to 24% — 7.4M users reached, 131% follower growth.

Campaign Design   |   Motion   |   Social   |    Print   |   OOH

Costa Coffee - Frappelists VIC
Costa Coffee - Frappelists - Poster

Perk Global Rebrand Launch Campaign

2D motion system deployed across Madison Square Garden, London Underground, and 10+ international locations — 100+ assets, two continents.

Motion System   |   OOH   |   Multi-Market

Perk Global Brand Launch - Penn Street
Perk Global Brand Launch - Berlin

Meta
Always On

After Effects template system producing 2,000+ personalised video executions across 12 languages and three global regions.

Template System   |   Automation   |   EMEA   |   LATAM   |    APAC

Meta - Always On - Mockup
Meta - Always On - Layout

TikTok

for Business

First-ever global social template system — 6 content categories, 4 formats, 30-person workshop, full team handoff.

Template System   |   Global   |   Social

TikTok For Business - mockup 2
TikTok For Business - mockup 3

HSBC Net-Zero Transition Plan

Navigation and layout system for a large-scale interactive financial document — structured for clarity across dozens of sections.

Document Design  |  Navigation System  |  Financial Services

HSCB - Net-Zero mockup
HSCB - Net-Zero mockup page

Costa Coffee
Social Playbook

91-page social brand playbook governing 14 asset categories across all major platforms — built for independent execution.

Brand Governance   |   Playbook   |   Motion 

Costa Coffee - Social Playbook
Costa Coffee - Social Playbook guide 1

Dole

Secret Nature of Fruits

Multi-platform layout system unifying OOH and social across North America — one visual framework, 40+ assets, two product categories, 14 formats.

Layout System   |   Multi-Platform   |   OOH   |   North America

Dole - Mandala
Dole - mockups
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