hsbc: net-zero transition plan
hsbc: net-zero transition plan
overview
overview
overview
a navigation system that made a large interactive financial document easy to use, with 47 page templates and 3 navigation layers
a navigation system that made a large interactive financial document easy to use, with 47 page templates and 3 navigation layers
a navigation system that made a large interactive financial document easy to use, with 47 page templates and 3 navigation layers
my role
my role
my role
layout & navigation system design
layout & navigation system design
layout & navigation system design
client
client
client
hsbc
hsbc
hsbc
the brief
the brief
hsbc needed a layout framework for a long-form interactive pdf covering their net zero transition plan. the document was dense — multiple major sections, each with several subsections — and the content was still being drafted. the challenge was structural: how do you design a navigation system that tells the reader exactly where they are at all times, lets them jump to any section from any page, and holds together as a coherent document as new content is added
hsbc needed a layout framework for a long-form interactive pdf covering their net zero transition plan. the document was dense — multiple major sections, each with several subsections — and the content was still being drafted. the challenge was structural: how do you design a navigation system that tells the reader exactly where they are at all times, lets them jump to any section from any page, and holds together as a coherent document as new content is added
hsbc needed a layout framework for a long-form interactive pdf covering their net zero transition plan. the document was dense — multiple major sections, each with several subsections — and the content was still being drafted. the challenge was structural: how do you design a navigation system that tells the reader exactly where they are at all times, lets them jump to any section from any page, and holds together as a coherent document as new content is added
the work
the work
designed a layout system built around persistent navigation: a left-side panel showing the full document hierarchy with the active section highlighted, a vertical section label on the outer edge, and a top bar with page-level controls. Every page told you where you were without requiring a return to the contents page each section had its own visual treatment while sharing the same structural framework, so the document scaled as content was added. I created one master layout per page type — not per page — so hsbc’s designers could follow the system and build it out independently
designed a layout system built around persistent navigation: a left-side panel showing the full document hierarchy with the active section highlighted, a vertical section label on the outer edge, and a top bar with page-level controls. Every page told you where you were without requiring a return to the contents page each section had its own visual treatment while sharing the same structural framework, so the document scaled as content was added. I created one master layout per page type — not per page — so hsbc’s designers could follow the system and build it out independently
designed a layout system built around persistent navigation: a left-side panel showing the full document hierarchy with the active section highlighted, a vertical section label on the outer edge, and a top bar with page-level controls. Every page told you where you were without requiring a return to the contents page each section had its own visual treatment while sharing the same structural framework, so the document scaled as content was added. I created one master layout per page type — not per page — so hsbc’s designers could follow the system and build it out independently
scope & scale
scope & scale
2
2
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
40+
40+
asset executions across both categories
asset executions across both categories
asset executions across both categories
14
14
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
1
1
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
the result
the result
hsbc's design team received a self-sufficient layout system they could populate and extend without briefing back. readers could move through a complex financial document with full orientation at every point
hsbc's design team received a self-sufficient layout system they could populate and extend without briefing back. readers could move through a complex financial document with full orientation at every point
hsbc's design team received a self-sufficient layout system they could populate and extend without briefing back. readers could move through a complex financial document with full orientation at every point
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