meta - deserve to be found
meta - deserve to be found
overview
227 localised assets across four markets for meta's campaign helping small businesses get found on facebook and instagram
227 localised assets across four markets for meta's campaign helping small businesses get found on facebook and instagram
my role
multi-language video & social design
multi-language video & social design
client
meta
meta
the brief
meta set out to help small businesses get discovered, inviting them to post under #DeserveToBeFound for a chance to be featured. the campaign rolled out in phases across the uk, germany, france and belgium, on and off meta's platforms. every asset had to say the same thing in every language, in every format, without losing the creative
meta set out to help small businesses get discovered, inviting them to post under #DeserveToBeFound for a chance to be featured. the campaign rolled out in phases across the uk, germany, france and belgium, on and off meta's platforms. every asset had to say the same thing in every language, in every format, without losing the creative
meta set out to help small businesses get discovered, inviting them to post under #DeserveToBeFound for a chance to be featured. the campaign rolled out in phases across the uk, germany, france and belgium, on and off meta's platforms. every asset had to say the same thing in every language, in every format, without losing the creative
the work
phase one launched the idea without influencers. working from two existing masters, yellow and purple, i adapted each of their two options into every market's language and resized them into the facebook and instagram feed and story formats, keeping the copy aligned across every version phase two put creators at the front, from steven bartlett, sylvie meis and léa mauclerc to mid-tier voices like bosh and chloe. i edited their call-outs into a three-frame structure (intro, description, end frame) across four themes: leadership, new business, passion and team. each edit carried subtitles, tags and the #DeserveToBeFound end frame, matched across german, english and french around them, i produced two launch sets in 6" and 15" cuts for on- and off-platform, statics for linkedin, twitter and powerlinks, publisher banners for the daily mail, the guardian and le parisien, and the winner shout-outs that closed the campaign by featuring the small businesses themselves
phase one launched the idea without influencers. working from two existing masters, yellow and purple, i adapted each of their two options into every market's language and resized them into the facebook and instagram feed and story formats, keeping the copy aligned across every version phase two put creators at the front, from steven bartlett, sylvie meis and léa mauclerc to mid-tier voices like bosh and chloe. i edited their call-outs into a three-frame structure (intro, description, end frame) across four themes: leadership, new business, passion and team. each edit carried subtitles, tags and the #DeserveToBeFound end frame, matched across german, english and french around them, i produced two launch sets in 6" and 15" cuts for on- and off-platform, statics for linkedin, twitter and powerlinks, publisher banners for the daily mail, the guardian and le parisien, and the winner shout-outs that closed the campaign by featuring the small businesses themselves
phase one launched the idea without influencers. working from two existing masters, yellow and purple, i adapted each of their two options into every market's language and resized them into the facebook and instagram feed and story formats, keeping the copy aligned across every version phase two put creators at the front, from steven bartlett, sylvie meis and léa mauclerc to mid-tier voices like bosh and chloe. i edited their call-outs into a three-frame structure (intro, description, end frame) across four themes: leadership, new business, passion and team. each edit carried subtitles, tags and the #DeserveToBeFound end frame, matched across german, english and french around them, i produced two launch sets in 6" and 15" cuts for on- and off-platform, statics for linkedin, twitter and powerlinks, publisher banners for the daily mail, the guardian and le parisien, and the winner shout-outs that closed the campaign by featuring the small businesses themselves
scope & scale
227
227
assets delivered across the campaign
assets delivered across the campaign
assets delivered across the campaign
4
4
markets: uk · germany · france · belgium
markets: uk · germany · france · belgium
markets: uk · germany · france · belgium
7
7
creators fronting localised call-outs
creators fronting localised call-outs
creators fronting localised call-outs
22
22
formats across social, linkedin and publisher sites
formats across social, linkedin and publisher sites
formats across social, linkedin and publisher sites
the result
the result
one campaign, kept consistent across four markets and every placement. small businesses had a clear route to being found, and the winners got a featured spot in front of new followers
one campaign, kept consistent across four markets and every placement. small businesses had a clear route to being found, and the winners got a featured spot in front of new followers
one campaign, kept consistent across four markets and every placement. small businesses had a clear route to being found, and the winners got a featured spot in front of new followers
other projects
other projects
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