the esg business: brand identity & guideline
the esg business: brand identity & guideline
overview
overview
overview
a brand identity and guideline that the consultancy still runs on across its website and social channels
a brand identity and guideline that the consultancy still runs on across its website and social channels
a brand identity and guideline that the consultancy still runs on across its website and social channels
my role
my role
my role
brand identity & guideline design
brand identity & guideline design
brand identity & guideline design
client
client
client
the esg business
the esg business
the esg business
the brief
the brief
the esg business helps companies become more responsible in how they operate, across environmental, social and governance issues. its logo read as an app icon and showed none of its personality: serious about the subject, playful in how it talks about it. the team needed a full brand package, with the rules and assets to use it across their website, social channels and printed event material
the esg business helps companies become more responsible in how they operate, across environmental, social and governance issues. its logo read as an app icon and showed none of its personality: serious about the subject, playful in how it talks about it. the team needed a full brand package, with the rules and assets to use it across their website, social channels and printed event material
the esg business helps companies become more responsible in how they operate, across environmental, social and governance issues. its logo read as an app icon and showed none of its personality: serious about the subject, playful in how it talks about it. the team needed a full brand package, with the rules and assets to use it across their website, social channels and printed event material
the work
the work
designed the identity: a logo in solid and outline versions, an icon set, a six-colour palette and the typography. then i built it into a 78-page guideline that someone outside a design team can follow. more than half of it sets the layout and rules for brand imagery and photography, and it closes with ready-made social profiles, covers and post templates, including examples of what not to do
designed the identity: a logo in solid and outline versions, an icon set, a six-colour palette and the typography. then i built it into a 78-page guideline that someone outside a design team can follow. more than half of it sets the layout and rules for brand imagery and photography, and it closes with ready-made social profiles, covers and post templates, including examples of what not to do
designed the identity: a logo in solid and outline versions, an icon set, a six-colour palette and the typography. then i built it into a 78-page guideline that someone outside a design team can follow. more than half of it sets the layout and rules for brand imagery and photography, and it closes with ready-made social profiles, covers and post templates, including examples of what not to do
scope & scale
scope & scale
2
2
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
40+
40+
asset executions across both categories
asset executions across both categories
asset executions across both categories
14
14
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
1
1
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
the result
the result
the esg business still runs the identity today. the logo and image bank are in use across its website and linkedin, including pages the team has published since handoff
the esg business still runs the identity today. the logo and image bank are in use across its website and linkedin, including pages the team has published since handoff
the esg business still runs the identity today. the logo and image bank are in use across its website and linkedin, including pages the team has published since handoff
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