dole: secret nature of fruits
dole: secret nature of fruits
overview
overview
a layout system that carried dole's ooh and social across north america in 40+ assets and two product lines
a layout system that carried dole's ooh and social across north america in 40+ assets and two product lines
a layout system that carried dole's ooh and social across north america in 40+ assets and two product lines
my role
my role
layout system & motion design
layout system & motion design
layout system & motion design
client
client
dole
dole
dole
the brief
the brief
dole was launching flavoured fruit chews and sodas across north america: two product categories, each needing stills and motion across digital and ooh. the only creative foundation was a single brand image. the job was a visual system that could scale across both categories and every surface without falling apart
dole was launching flavoured fruit chews and sodas across north america: two product categories, each needing stills and motion across digital and ooh. the only creative foundation was a single brand image. the job was a visual system that could scale across both categories and every surface without falling apart
dole was launching flavoured fruit chews and sodas across north america: two product categories, each needing stills and motion across digital and ooh. the only creative foundation was a single brand image. the job was a visual system that could scale across both categories and every surface without falling apart
the work
the work
the brand image featured a mandala, and made that motif the campaign's structural anchor, animating it into compositions that evoked fresh fruit while keeping one visual language across every surface and format designed and produced two parallel systems. for chews: stills in 5 formats for the range and immunity variants, plus motion for five variants (beauty, energy, focus, immunity, range) in 1×1, 9×16 and 16×9. for sodas: stills in 9 formats, from 300×250 banners to 16×20in print, for range and single, plus motion in 1×1, 9×16, 16×9 and 4×5 every animation, format and product variant came from one system built on one starting image. produced at analogfolk
the brand image featured a mandala, and made that motif the campaign's structural anchor, animating it into compositions that evoked fresh fruit while keeping one visual language across every surface and format designed and produced two parallel systems. for chews: stills in 5 formats for the range and immunity variants, plus motion for five variants (beauty, energy, focus, immunity, range) in 1×1, 9×16 and 16×9. for sodas: stills in 9 formats, from 300×250 banners to 16×20in print, for range and single, plus motion in 1×1, 9×16, 16×9 and 4×5 every animation, format and product variant came from one system built on one starting image. produced at analogfolk
the brand image featured a mandala, and made that motif the campaign's structural anchor, animating it into compositions that evoked fresh fruit while keeping one visual language across every surface and format designed and produced two parallel systems. for chews: stills in 5 formats for the range and immunity variants, plus motion for five variants (beauty, energy, focus, immunity, range) in 1×1, 9×16 and 16×9. for sodas: stills in 9 formats, from 300×250 banners to 16×20in print, for range and single, plus motion in 1×1, 9×16, 16×9 and 4×5 every animation, format and product variant came from one system built on one starting image. produced at analogfolk
scope & scale
scope & scale
2
2
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
product categories: chews and sodas, each with stills and motion
40+
40+
asset executions across both categories
asset executions across both categories
asset executions across both categories
14
14
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
formats — from 300×250 MPU to 16×20 inch print and OOH
1
1
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
source image — the entire campaign visual language built from a single brand asset
the result
the result
the campaign deployed across North America covering every major digital surface and OOH format from one coherent visual system. Brand consistency held across two product categories and 14 format variations — no separate brief required per execution
the campaign deployed across North America covering every major digital surface and OOH format from one coherent visual system. Brand consistency held across two product categories and 14 format variations — no separate brief required per execution
the campaign deployed across North America covering every major digital surface and OOH format from one coherent visual system. Brand consistency held across two product categories and 14 format variations — no separate brief required per execution
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