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AFG

Master Templates

Template Design | Guidelines | Graphic Design

Challenge

 

​AnalogFolk Group (AFG) manages four distinct creative, production, and automation companies, each with its own visual identity. The challenge was to create a consistent master layout system for all five brands that maintained individuality while ensuring a cohesive presentation, especially when showcased together. The aim was to develop a unified format that allowed each brand to display its work attractively, while fostering harmony across the AFG portfolio.

1- AFG all.jpg

Solution

 

A master layout system was developed that balanced individuality and cohesion. Custom layouts were created for each brand, reflecting its unique visual identity through specific typography, colour schemes, and image treatments, while offering flexibility for various content types. A shared framework was introduced to ensure consistency across all brands, allowing for professional, visually appealing presentations whether individually or collectively. This user-friendly system enabled each brand to shine independently while maintaining a unified feel across the AFG group.

2 - AF all_.jpg
3 - UF all.jpg
4 - MW all.jpg
5 - WR all.jpg
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