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The ESG Business

Branding

Branding | Template Design | Guideline |  Graphics Design

Challenge

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The ESG Business needed a professional visual identity to reflect their mission of creating positive change in business and society. The challenge was to design a comprehensive visual toolkit that highlighted their services and communicated the seriousness of their work, covering assets like logos, colour palette, typography, image bank, and social content, all while ensuring consistency across various applications.

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Solution​​

 

A bold and vibrant visual identity was created, capturing ESG Business’s core values of sustainability, impact, and resilience. The logo reflected their commitment to meaningful change, while a balanced colour palette blended energy and professionalism. Typography was selected for readability and authority, and an image bank was curated to align with the new brand, emphasising sustainability. A presentation master template was developed to ensure consistent application of the visual identity across platforms. The result was a cohesive brand toolkit that communicated the company’s values effectively and flexibly across all touchpoints.

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