Boomerang UK
Superheroes
Art Direction | Craft | Stop Motion
Challenge
Boomerang UK sought to inspire parents to bond with their children. The challenge was to craft a visually engaging campaign for Boomerang’s social platforms that empowered kids while strengthening parent-child connections through creative play, turning everyday objects into imaginative creations that made kids feel like superheroes. The solution needed to be playful, easy to follow, and resonate with families, encouraging active participation.
Solution
A short stop-motion animation was produced to demonstrate how everyday objects could be transformed into superhero-inspired creations. The vibrant and dynamic clip provided a step-by-step guide for parents and children to try together. Every element, including art direction, production, and post-production, was designed to align seamlessly with Boomerang’s brand identity. The result was a fun and inspiring piece of content that encouraged families to unleash their creativity, fostering joy and connection through shared imaginative play.
