Pixel 4 Invitation
Motion Graphics
Challenge
For the launch of the Google Pixel 4, the challenge was to create an engaging and visually cohesive invitation animation for the influencers invited to the launch event in Berlin, Germany.
The invitation had to reflect the excitement and inclusivity of the event while staying true to the Pixel 4’s vibrant, bold colour palette and visual identity. It also needed to captivate the attention of influencers and encourage them to attend the exclusive launch party, providing a memorable first impression that aligned with Google’s brand values.
Solution
An animated invitation was designed and produced to reflect the essence of the Pixel 4 campaign, using the phone’s colour use ratio to create a dynamic visual experience. Tailored for email distribution, the motion graphic was optimised for impact across all devices. Aligned with Google’s visual identity, the design balanced elegance and playfulness, using vibrant colours and fluid motion to evoke excitement for the Pixel 4 launch. The result was an invitation that encouraged attendance and set the tone for a memorable launch event.
