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Persil

The Scaredy Snake

Art Direction | Video Edit

Challenge 

 

During the UK lockdown, Persil’s campaign messaging was shifted from promoting outdoor play to encouraging creative indoor activities. The challenge involved engaging children in imaginative projects while aligning with Persil’s brand values of creativity and playfulness. The goal was to inspire children to create characters from everyday objects and share them on social media, fostering a connection between Persil, its audience, and National Geographic Kids. The campaign needed to maintain the brand’s playful spirit while adapting to a confined indoor setting.

Solution 

 

A short film, The Scaredy Snake, was produced, featuring children’s imaginative creations as main characters. A teaser post on Persil’s social media encouraged kids to create characters using household items like pebbles and toilet rolls. Submissions were collected, and the best creations were animated for the film. Collaboration with National Geographic Kids provided additional activities to spark creativity, aligning with Persil’s values and supporting parents during lockdown. The film was shared across Persil’s social platforms, generating significant engagement and participation. The interactive element of showcasing children’s creations strengthened the connection with the brand and reinforced Persil’s message: "Home is Good."

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