
One Stop Shop
Art Direction | Graphic Design | Motion Design
Challenge
Instagram introduced its "One Stop Shop" feature, designed to empower users to shop directly from small and medium businesses (SMBs) on the platform. The brief called for a visually compelling and coherent campaign targeting Gen Z and Millennials. The challenge was to create a bold and engaging concept that adhered to Instagram’s strict brand guidelines while pushing creative boundaries to captivate the audience and drive shopping activity.

Solution
A concept was developed to blend Instagram’s vibrant aesthetic with an innovative and engaging design approach. Carefully selected imagery, paired with playful masking shapes, was used to highlight products available for purchase. Motion elements followed Instagram’s motion guidelines while enhancing the excitement of product reveals for a seamless visual experience. Deliverables included social post ads, sponsored stories, reels, and site imagery, all designed to drive engagement and shopping. Although the project was cancelled due to Meta’s layoffs, it showcased the ability to create bold, brand-aligned campaigns that resonate with audiences.
