Revolut
IdeaFund
Creative | Art Direction | Graphic Design | Motion Design
Challenge
Revolut’s IdeaFund aimed to revolutionise early-stage crowdfunding by offering founders a seamless way to secure funding directly within the app. The goal was to engage young entrepreneurs, creatives, and professionals in big cities while acquiring new Revolut customers. The brief required a compelling campaign across multiple paid channels, including Facebook, Instagram, YouTube, and Google App Campaigns. The content needed to resonate with a tech-savvy audience, align with Revolut’s brand identity, and effectively showcase the product’s potential.
Solution
A three-step campaign was conceptualised to introduce Revolut IdeaFund, aiming to inform and engage the target audience. The campaign began with a teaser video highlighting the product’s unique features and guiding users on participation. Staying aligned with Revolut’s sleek aesthetic, 3D elements were incorporated to create a dynamic and modern visual style. A cohesive lockup and adaptable assets were designed to ensure consistency across social channels. Although the project did not proceed further, it demonstrated the ability to craft strategic, creative, and technically executed multi-platform campaigns to meet challenging objectives.
