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Unruly Group (Nexxen)

Cannes Lions Gameboard

Installation Design

Challenge

 

An interactive solution was required by Unruly Group to engage visitors and showcase their products at Cannes Lions. The challenge involved creating an experience that conveyed key messages, aligned with the company’s visual identity, and left a lasting impression in the competitive, high-energy environment.

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Solution 

 

An interactive trellis game-board, inspired by snakes and ladders, was designed to represent Unruly Group’s products and values. Each step educated participants through gameplay, ensuring engagement and message delivery. The design, featuring brand assets and custom illustrations, aligned with Unruly’s playful yet professional identity. The game ensured players reached the end successfully, creating a positive and memorable interaction. This approach transformed a static product presentation into an engaging experience, making Unruly’s presence at Cannes Lions impactful and entertaining.

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