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AnalogFolk 

Little Gifts For The Mind

Art Direction | Illustration

Challenge

During the pandemic, AnalogFolk recognised the collective need for positivity and inspiration in our daily lives. To address this, the agency conceptualised a browser extension for Google Chrome that would provide an uplifting visual experience every time a user opened a new tab. The challenge was to create a series of visually captivating wallpapers that would resonate with users, offering a moment of calm and inspiration while embodying the essence of humanity and life.

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Solution

A series of visual assets were created for the browser extension, each designed to reflect the four core elements of being human and alive: fire, water, air, and earth. These wallpapers harnessed the power of abstract forms, textures, and colour to evoke a sense of connection and positivity. By balancing vibrant creativity with universal themes, the designs offered users a meaningful pause in their digital routine. The result was an uplifting extension that transformed mundane browsing into moments of inspiration, perfectly aligned with AnalogFolk’s mission to make a positive impact in challenging times.

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