
Meta
Deserve To Be Found
Motion Graphics | Graphic Design
Challenge
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SMBs often struggle to connect innovative ideas with the right audience. Meta aimed to position itself as a champion for entrepreneurs, leveraging influential social media personalities to help SMBs succeed. The challenge involved creating content tailored to multiple languages and markets while maintaining authenticity for each region’s unique audience.

Solution
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​A range of social assets was designed, customised for each market and featuring regionally relevant influencers to maximise engagement. These assets were adapted and translated to resonate locally, while staying true to the campaign's core message: good ideas deserve to be found. Influencers encouraged SMBs to use the hashtag #DeserveToBeFound for a chance to be featured, expanding the campaign’s reach.
Eye-catching animations, videos, Facebook/Instagram formats, off-platform ads (YouTube, LinkedIn, Twitter), localised landing pages, and influencer content were created. The project delivered culturally adaptive designs, fostering meaningful brand-audience connections.


Results
13,020
Actions, with SMBs using the hashtag or campaign sticker
269M
Impressions
47.3+M
Total reach