Recycle Now
How To Recycle
Art Direction | Craft | Stop Motion | Video Edit
Challenge
Recycle Now, a national recycling campaign in England and Northern Ireland, required engaging digital content to educate households on recycling practices. The project aimed to clarify the recycling process, address common misconceptions, and deliver educational yet entertaining messaging to a diverse audience.
Solution
A series of handcrafted stop-motion animations was produced using recycled materials, aligning with Recycle Now’s sustainability ethos. Set in four household rooms—kitchen, living room, bathroom, and bedroom—each animation provided clear guidance on proper recycling practices. Recyclable objects were personified with blinking eyes, adding personality and fostering an emotional connection with viewers. Educational segments highlighted common mistakes, such as items unsuitable for recycling. Designed for the Recycle Now website and social media, the stop frame animations delivered impactful messages in an approachable way, supporting the campaign’s mission to encourage responsible recycling.
